Subvert Magazine

If you've got a website and a dream, but you're not getting the results you expected, I turn things around.
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Sometimes the name of your product has more value than the product itself. I enjoyed Alex Polizzi’s first episode of her troubleshooting show. She was turning around a micro brewery and started by getting in an industry expert to review the owners various brews. He said this brew - “Devon Dreamer” wasn’t good enough. The brewer took offence and believed that his sales proved the opposite. It was his biggest selling beer (in Devon). So Alex arranged a blind taste test with 30 or so beer bloggers and industry people. With the name hidden “Devon Dreamer” came in flat last. The industry taster was right. But the winning beer (by far) based on blind taste testing, was a relatively poor seller. It didn’t have the killer name.This is where I would have told them to swap the names and they’d have a name that sells on a beer that people love. But I can already imagine the uproar. We get so attached to our products and the names we give them. It makes us blind to the reality of what’s happening out in the marketplace. A poor name can kill a product, and prevent an entire business getting off the ground.But so too can “trusting your gut” to make decisions when “your gut” simply doesn’t have the experience to make those decisions wisely.One of the challenges of “turnaround TV shows” is that they don’t represent real life. Alex, or Gordon Ramsey or some other expert at the top of their game comes in with a team of expert elves and struggling businesses get access to knowledge that is not necessarily out of their financial reach (they all seem great at throwing money at the wrong stuff) but it seems to be outside of their possibility reach. People whose businesses are struggling just don’t invest heavily enough in expert knowledge. It’s an ego thing. Who wants to admit they don’t know everything? Or blame themselves or their own lack of expertise or judgement? It’s far easier to place the blame on external events. The economy. Or a piece of machinery. The sad truth is, most of those businesses simply go bankrupt. They die because their owners want to avoid embarrassment.The same is true with web based businesses. I’m hoping that in some way, I can bridge that gap with Turnaround Tuesdays. Give people the knowledge they need, when they need it most. But to do that effectively I’m going to keep improving how I critique people’s hard work. Because I’m NOT Alex Polizzi or Gordon Ramsey. I’m not doing a show to entertain the masses. I’m trying to help a small circle of entrepreneurs who are putting their hopes and dreams and entire lives into their businesses. So I’m going to try and do that will a little more kindness and a little more positivity. And see if we can’t still achieve some great things, without the cameras and the big budgets. http://turnaroundtuesday.org/apply/http://click-to-read-mo.re/p/9848/52920f23

Sometimes the name of your product has more value than the product itself. I enjoyed Alex Polizzi’s first episode of her troubleshooting show. She was turning around a micro brewery and started by getting in an industry expert to review the owners various brews. He said this brew - “Devon Dreamer” wasn’t good enough. The brewer took offence and believed that his sales proved the opposite. It was his biggest selling beer (in Devon). So Alex arranged a blind taste test with 30 or so beer bloggers and industry people. With the name hidden “Devon Dreamer” came in flat last. The industry taster was right. But the winning beer (by far) based on blind taste testing, was a relatively poor seller. It didn’t have the killer name.

This is where I would have told them to swap the names and they’d have a name that sells on a beer that people love. But I can already imagine the uproar. We get so attached to our products and the names we give them. It makes us blind to the reality of what’s happening out in the marketplace. A poor name can kill a product, and prevent an entire business getting off the ground.

But so too can “trusting your gut” to make decisions when “your gut” simply doesn’t have the experience to make those decisions wisely.

One of the challenges of “turnaround TV shows” is that they don’t represent real life. Alex, or Gordon Ramsey or some other expert at the top of their game comes in with a team of expert elves and struggling businesses get access to knowledge that is not necessarily out of their financial reach (they all seem great at throwing money at the wrong stuff) but it seems to be outside of their possibility reach. People whose businesses are struggling just don’t invest heavily enough in expert knowledge. It’s an ego thing. Who wants to admit they don’t know everything? Or blame themselves or their own lack of expertise or judgement? It’s far easier to place the blame on external events. The economy. Or a piece of machinery. The sad truth is, most of those businesses simply go bankrupt. They die because their owners want to avoid embarrassment.

The same is true with web based businesses. I’m hoping that in some way, I can bridge that gap with Turnaround Tuesdays. Give people the knowledge they need, when they need it most. But to do that effectively I’m going to keep improving how I critique people’s hard work. Because I’m NOT Alex Polizzi or Gordon Ramsey. I’m not doing a show to entertain the masses. I’m trying to help a small circle of entrepreneurs who are putting their hopes and dreams and entire lives into their businesses. So I’m going to try and do that will a little more kindness and a little more positivity. And see if we can’t still achieve some great things, without the cameras and the big budgets. 
http://turnaroundtuesday.org/apply/

http://click-to-read-mo.re/p/9848/52920f23

this…▼ Reshared Post From Chris Hadfield ▼Artwork by Cindy Bolivar (I believe), whom I’ve never met. Cool!http://click-to-read-mo.re/p/96Nt/52920f23

this…

▼ Reshared Post From Chris Hadfield ▼

Artwork by Cindy Bolivar (I believe), whom I’ve never met. Cool!

http://click-to-read-mo.re/p/96Nt/52920f23

Q: will I be spending Tuesday turning around your website (FOC) or watching Covert Affairs? http://turnaroundtuesday.org/apply/http://click-to-read-mo.re/p/94Qo/52920f23

Q: will I be spending Tuesday turning around your website (FOC) or watching Covert Affairs? http://turnaroundtuesday.org/apply/

http://click-to-read-mo.re/p/94Qo/52920f23

Taking applications for this weeks free website makeover: http://turnaroundtuesday.org/apply/http://click-to-read-mo.re/p/94j6/52920f23

Taking applications for this weeks free website makeover: http://turnaroundtuesday.org/apply/

http://click-to-read-mo.re/p/94j6/52920f23

It’s that time of the week again! #startupquotehttp://click-to-read-mo.re/p/937c/52920f23

It’s that time of the week again! #startupquote

http://click-to-read-mo.re/p/937c/52920f23

Whenever these 2 get in front of a camera it’s worth investing the time to listen. Jellyvision Q&A with DHH & Jason Fried

http://click-to-read-mo.re/p/92ll/52920f23

Walk, walk, trespass, fish, scramble, climb, camp fire, rain, keep fire going, more rain, deer, walk, crawl, home. DONE.

http://click-to-read-mo.re/p/91P9/52920f23

I think we just hiked half way across the country. No laptops, no phones. Still managed to hear someone doing an ice bucket challenge in their back garden on the way home. 
Wildlife count - 2 red deer and a 2 foot long unidentified fish.

http://click-to-read-mo.re/p/8ZAX/52920f23

Turnaround Tuesday: Sell Your Value, Not Your Technical Ability. A Marketing Makeover For Consultants. http://turnaroundtuesday.org/fix-my-process-marketing-makeover/http://click-to-read-mo.re/p/8YWV/52920f23

Turnaround Tuesday: Sell Your Value, Not Your Technical Ability. A Marketing Makeover For Consultants. http://turnaroundtuesday.org/fix-my-process-marketing-makeover/

http://click-to-read-mo.re/p/8YWV/52920f23