Subvert Magazine

If you've got a website and a dream, but you're not getting the results you expected, I turn things around.
http://www.subvertmagazine.com
Next week: If you’ve got a website and a dream but you’re not getting the results you expected, maybe I can help you turn things around. http://turnaroundtuesday.org/apply/http://click-to-read-mo.re/p/8lhb/52920f23

Next week: If you’ve got a website and a dream but you’re not getting the results you expected, maybe I can help you turn things around. http://turnaroundtuesday.org/apply/

http://click-to-read-mo.re/p/8lhb/52920f23

This week: It’s No Use Dressing For The Boardroom If Your Website’s Dressed For A Dumpster Dive. A Website Makeover For Management Consultants. http://turnaroundtuesday.org/management-consultants/http://click-to-read-mo.re/p/8lgP/52920f23

This week: It’s No Use Dressing For The Boardroom If Your Website’s Dressed For A Dumpster Dive. A Website Makeover For Management Consultants. http://turnaroundtuesday.org/management-consultants/

http://click-to-read-mo.re/p/8lgP/52920f23

Last week: Not Being Taken Seriously As A Woman In Business? A Website Makeover For Consultants. http://turnaroundtuesday.org/female-consultant-marketing-makeover/http://click-to-read-mo.re/p/8lgz/52920f23

Last week: Not Being Taken Seriously As A Woman In Business? A Website Makeover For Consultants. http://turnaroundtuesday.org/female-consultant-marketing-makeover/

http://click-to-read-mo.re/p/8lgz/52920f23

Want to move up the queue for a free website makeover? Consider getting involved in the comments and helping promote Turnaround Tuesdays to the community on social media. http://turnaroundtuesday.org/apply/http://click-to-read-mo.re/p/8lb9/52920f23

Want to move up the queue for a free website makeover? Consider getting involved in the comments and helping promote Turnaround Tuesdays to the community on social media. http://turnaroundtuesday.org/apply/

http://click-to-read-mo.re/p/8lb9/52920f23

It’s No Use Dressing For The Boardroom If Your Website’s Dressed For A Dumpster Dive. A Website Makeover For Management Consultants.It’s Turnaround Tuesday so I’m doing a marketing makeover on Tiffany’s website. She’s a Wharton graduate who’s selling her management consulting services. This one reminded me that selling yourself online is no different than selling yourself in the real world. There are no short cuts. But if you lower your standards and don’t focus your message it’s even easier for people to ignore you. (I’m listening to Mogwai’s Rave Tapes Album while I work.)Hold onto your Montblanc, here are my top six tips for turning your website around…http://turnaroundtuesday.org/management-consultants/http://click-to-read-mo.re/p/8l5X/52920f23

It’s No Use Dressing For The Boardroom If Your Website’s Dressed For A Dumpster Dive. A Website Makeover For Management Consultants.

It’s Turnaround Tuesday so I’m doing a marketing makeover on Tiffany’s website. She’s a Wharton graduate who’s selling her management consulting services. This one reminded me that selling yourself online is no different than selling yourself in the real world. There are no short cuts. But if you lower your standards and don’t focus your message it’s even easier for people to ignore you. (I’m listening to Mogwai’s Rave Tapes Album while I work.)

Hold onto your Montblanc, here are my top six tips for turning your website around…

http://turnaroundtuesday.org/management-consultants/

http://click-to-read-mo.re/p/8l5X/52920f23

Stop. But down your buzzword bingo corporate mission generator. Read…▼ Reshared Post From David Hieatt ▼10 tips to your brand finding its voice1, Be ClearDefine the purpose of your company. Do this alone. Do not consult anyone but yourself. One sentence should do it. Write it on a paper napkin and pin it to the wall. Once decided upon, you cannot change it. Make sure that you are excited by it. Make sure you are willing to spend the rest of your life working towards it. Make sure it is your real purpose and not just what other people want to hear. Make sure it lives in your head and, as importantly, in your heart.2, Be FocusedDefine your product and it’s purpose. And stick to it. Stop making product that is not consistent with your definition of where you sit in this world. Even if it makes money, stop making it. Do not dilute the company focus. There is more money to be made from being focused than from trying to be everything to everybody. Narrow the focus. Google achieved more by offering less than its competitor. Rather than closing down opportunities, going narrower opens them up. Those who spend their days trying to be all things to all people rarely have time to change the world.3, Be yourselfDon’t try to be like others. Don’t follow or mimic. Don’t pretend. You can tell when someone doesn’t mean something just by how they say it.  A voice doesn’t come from a meeting or a committee. Or from the latest trend or for that matter the latest piece of research. It comes from one man. It comes from the books he has read. The conversations he has had, the experiences he has endured, and the family he has been raised by. There is no manual to read. The voice is fragile in the wrong hands. Be careful whom you give the task to. The strength of Nike was that Dan Wieden got inside the head of Phil Knight. He understood that he was a super competitive sports nut who wanted to crush the competition. And he kept relaying that to his customers. Year after year. Come rain. Come shine.4, Be emotionalYou have to make your customers feel something. Understand what is in their hearts. Logic is a blunt tool in this regard, my friend. It makes perfect sense, it ticks all the boxes, but it changes very little. And guess what, intelligence is no better; it is overrated in its ability to either change things or behaviour. You need a different set of tools. Those tools will comprise of music, pictures, words that when shaken up by your author and put back in the right order will leave your customers inspired, stirred, awoken. Oh, by the way, this is not easy to do. Give them meaning by all means, but don’t give them ads. Bare your soul. Tell your struggle. Tell your pain. Tell your lows. A corporation finds it hard to show its soul as it rarely has one. Be vulnerable. Be honest. But most of all, be you.5, Be instinctive.Research nothing. Listen to what you feel. If you are in doubt, ask your wife. If you are still in doubt, ask your kids. Go no further than the circle that you trust. Ever.6, Be Useful.Make products for a purpose. Be useful. Make products that chase a function and not a fashion. Invent for a need. Focus on your customers needs. Small needs can become big business. If you suddenly become fashionable, it is because you have chased being useful. Don’t build your business around being fashionable; it will go away as quickly as it came. Customers can decode real from fake in a blink of an eye. If you try to be of a moment, you will die in the moment, once it has had its time. Instead, carry on making products that have a use. Be authentic. If you can say that, you are on solid ground. Don’t get sidetracked by chasing fashion.7, Be the change.To support your purpose, you need more than just words. You have to change your industry; you have to show another way. And you have to communicate that change in the most inspiring way that a human can imagine. Look at how well Apple communicates change. Every revolution needs an enemy. Challenge design, challenge pollution, challenge landfill, challenge peoples ‘buy and throw culture’. Now that you can make anything, what does your company want to make? And, even more than that, what does it want to change?8, Be consistentA worthwhile business has to be built over time. A company’s product, its purpose and how it speaks to the world needs to be consistent if it wants to be all things that it hopes to be. Do not blow with the wind. Do not chase a bandwagon. Stay true. Patience is required in a world that doesn’t always understand the value of it. It is easy to make small little changes in a busy day and think they do not matter. But there is a big-ness to small decisions. The financial world fully understands the concept of compound interest and how a small change can make a big difference. Similarly, a small tweak here, a small compromise there, can accumulate over time to change the very soul of a business. The rule of consistent product and service is easy to get. But the same rule needs to be applied to a company’s voice. Nike has talked with the same voice for a couple of decades now. A signature seems to run through it. And because it is so consistent, each communication seems to build on top of the last one. They have gained compound interest of voice thanks to their consistency of voice.9, Be relevantUnderstand your customer. And make product that is relevant to their lives. Remember, the worse thing you can do for the environment is to make something that no one wants to buy. Speak to them in a way that connects with them and makes them feel something. The trick to this is give something of yourself. If you feel something, the chances are so will they. This is not rocket science. It’s just gut instinct. Its knowing what they are into because you are into it too.10, Be PositiveIf you want change to happen, you will have to inspire people. A fire needs wood to burn. It also needs a flame to start it. You need to be the flame. A business needs to do the numbers but it also needs a purpose to supply it the passion. If we listened to just our intellect, no one would fall in love. If we did not listen to our soul, no poetry would ever be written. To stir someone, you have find emotional ways to touch them. But first you have open up and let go of the worry about talking in more emotional terms. Only then will you start to connect with people. You have to stir yourself to stir others. Then you have to find the flame that inspires them. And be positive. Be the hope. Hope is more powerful. The cynic changes little or nothing. The optimist can and will. Spread wonder. Spread optimism. It’s good stuff.http://click-to-read-mo.re/p/8jJv/52920f23

Stop. But down your buzzword bingo corporate mission generator. Read…

▼ Reshared Post From David Hieatt ▼

10 tips to your brand finding its voice

1, Be Clear

Define the purpose of your company. Do this alone. Do not consult anyone but yourself. One sentence should do it. Write it on a paper napkin and pin it to the wall. Once decided upon, you cannot change it. Make sure that you are excited by it. Make sure you are willing to spend the rest of your life working towards it. Make sure it is your real purpose and not just what other people want to hear. Make sure it lives in your head and, as importantly, in your heart.

2, Be Focused

Define your product and it’s purpose. And stick to it. Stop making product that is not consistent with your definition of where you sit in this world. Even if it makes money, stop making it. Do not dilute the company focus. There is more money to be made from being focused than from trying to be everything to everybody. Narrow the focus. Google achieved more by offering less than its competitor. Rather than closing down opportunities, going narrower opens them up. Those who spend their days trying to be all things to all people rarely have time to change the world.

3, Be yourself

Don’t try to be like others. Don’t follow or mimic. Don’t pretend. You can tell when someone doesn’t mean something just by how they say it.  A voice doesn’t come from a meeting or a committee. Or from the latest trend or for that matter the latest piece of research. It comes from one man. It comes from the books he has read. The conversations he has had, the experiences he has endured, and the family he has been raised by. There is no manual to read. The voice is fragile in the wrong hands. Be careful whom you give the task to. The strength of Nike was that Dan Wieden got inside the head of Phil Knight. He understood that he was a super competitive sports nut who wanted to crush the competition. And he kept relaying that to his customers. Year after year. Come rain. Come shine.

4, Be emotional

You have to make your customers feel something. Understand what is in their hearts. Logic is a blunt tool in this regard, my friend. It makes perfect sense, it ticks all the boxes, but it changes very little. And guess what, intelligence is no better; it is overrated in its ability to either change things or behaviour. You need a different set of tools. Those tools will comprise of music, pictures, words that when shaken up by your author and put back in the right order will leave your customers inspired, stirred, awoken. Oh, by the way, this is not easy to do. Give them meaning by all means, but don’t give them ads. Bare your soul. Tell your struggle. Tell your pain. Tell your lows. A corporation finds it hard to show its soul as it rarely has one. Be vulnerable. Be honest. But most of all, be you.

5, Be instinctive.

Research nothing. Listen to what you feel. If you are in doubt, ask your wife. If you are still in doubt, ask your kids. Go no further than the circle that you trust. Ever.

6, Be Useful.

Make products for a purpose. Be useful. Make products that chase a function and not a fashion. Invent for a need. Focus on your customers needs. Small needs can become big business. If you suddenly become fashionable, it is because you have chased being useful. Don’t build your business around being fashionable; it will go away as quickly as it came. Customers can decode real from fake in a blink of an eye. If you try to be of a moment, you will die in the moment, once it has had its time. Instead, carry on making products that have a use. Be authentic. If you can say that, you are on solid ground. Don’t get sidetracked by chasing fashion.

7, Be the change.

To support your purpose, you need more than just words. You have to change your industry; you have to show another way. And you have to communicate that change in the most inspiring way that a human can imagine. Look at how well Apple communicates change. Every revolution needs an enemy. Challenge design, challenge pollution, challenge landfill, challenge peoples ‘buy and throw culture’. Now that you can make anything, what does your company want to make? And, even more than that, what does it want to change?

8, Be consistent

A worthwhile business has to be built over time. A company’s product, its purpose and how it speaks to the world needs to be consistent if it wants to be all things that it hopes to be. Do not blow with the wind. Do not chase a bandwagon. Stay true. Patience is required in a world that doesn’t always understand the value of it. It is easy to make small little changes in a busy day and think they do not matter. But there is a big-ness to small decisions. The financial world fully understands the concept of compound interest and how a small change can make a big difference. Similarly, a small tweak here, a small compromise there, can accumulate over time to change the very soul of a business. The rule of consistent product and service is easy to get. But the same rule needs to be applied to a company’s voice. Nike has talked with the same voice for a couple of decades now. A signature seems to run through it. And because it is so consistent, each communication seems to build on top of the last one. They have gained compound interest of voice thanks to their consistency of voice.

9, Be relevant

Understand your customer. And make product that is relevant to their lives. Remember, the worse thing you can do for the environment is to make something that no one wants to buy. Speak to them in a way that connects with them and makes them feel something. The trick to this is give something of yourself. If you feel something, the chances are so will they. This is not rocket science. It’s just gut instinct. Its knowing what they are into because you are into it too.

10, Be Positive

If you want change to happen, you will have to inspire people. A fire needs wood to burn. It also needs a flame to start it. You need to be the flame. A business needs to do the numbers but it also needs a purpose to supply it the passion. If we listened to just our intellect, no one would fall in love. If we did not listen to our soul, no poetry would ever be written. To stir someone, you have find emotional ways to touch them. But first you have open up and let go of the worry about talking in more emotional terms. Only then will you start to connect with people. You have to stir yourself to stir others. Then you have to find the flame that inspires them. And be positive. Be the hope. Hope is more powerful. The cynic changes little or nothing. The optimist can and will. Spread wonder. Spread optimism. It’s good stuff.

http://click-to-read-mo.re/p/8jJv/52920f23

Show me the field where my dinner ate dinner…▼ Reshared Post From Hiut Denim Co ▼HISTORY TAGYOUR QUESTIONS ANSWERED THREE TIMESAboutHistoryTag helps tell the story of things you own. It can show the history of a thing from its creation, through its life with its first owner, and onwards as it gets passed on and handed down.An item tagged with a unique Secret Code from HistoryTag has its own page on HistoryTag.com, where photos and tweets chronicling its life will gather.How does it work?HistoryTag partners with manufacturers who want to tell the story of their products. During manufacture, every item is assigned its own Secret Code which will be fixed, stamped, printed or stitched on to the item somewhere discreet. The machinists or craftspeople making the item take photos of the process and these are posted to the HistoryTag Flickr account and appear on the item’s own page.So before it’s even shipped, every product has its own unique page showing the stages of its creation, from basic materials to its finished state.When someone buys a HistoryTagged product, they can enter the Private Key on HistoryTag.com and claim the item as theirs. For every item a person has claimed, they can specify a unique hashtag for it and if they post a tweet using that hashtag, or post a photo on Flickr tagged with it, those tweets or pictures appear on the item’s page.Over time this will build into a history of the item.If the original owner passes the item on, or sells it, the new owner can claim it as theirs and continue telling the story.Why Is this a good idea?Hippy answerThe best way to make the world a better place is to pay more attention to it. To notice more.And one thing we can do is to pay more attention to the things we make, buy and own.HistoryTag is designed to make that easy for the manufacturers and owners of all sorts of things.Not just because it’s responsible but because it’s interesting.Business answerWe have to make things with more value and make that value more tangible. It’s not enough to just say that our products are hand-crafted in unique locations by deeply caring artisans – we have to prove that it’s true. Let people see behind the scenes.And, if we give people unique connections to products – deeper than just ownership – they’ll live with them longer and value them more.Personal answerI want to know more about the products I buy. But I don’t want to read endless impact statements and environmental reports and I can no longer just rely on how a brand ‘feels’ – marketing people have gotten too good at faking authenticity. So I’d like to see behind the scenes a little bit. See where and how the thing was made. Who made it. Not just generally, but my specific thing.And I’d like to tell that story too. I’m using digital tools to document my life, if it was easy to do that with some of my prized possessions that’d be nice too. Maybe it’ll stop me wasting money on something new sooner than I need to, and maybe it’ll help me prove the value of my thing if I ever want to resell it. #YearbookOne       #Denimhttp://click-to-read-mo.re/p/8hac/52920f23

Show me the field where my dinner ate dinner…

▼ Reshared Post From Hiut Denim Co ▼

HISTORY TAG
YOUR QUESTIONS ANSWERED THREE TIMES

About
HistoryTag helps tell the story of things you own. It can show the history of a thing from its creation, through its life with its first owner, and onwards as it gets passed on and handed down.

An item tagged with a unique Secret Code from HistoryTag has its own page on HistoryTag.com, where photos and tweets chronicling its life will gather.

How does it work?
HistoryTag partners with manufacturers who want to tell the story of their products. During manufacture, every item is assigned its own Secret Code which will be fixed, stamped, printed or stitched on to the item somewhere discreet. The machinists or craftspeople making the item take photos of the process and these are posted to the HistoryTag Flickr account and appear on the item’s own page.

So before it’s even shipped, every product has its own unique page showing the stages of its creation, from basic materials to its finished state.

When someone buys a HistoryTagged product, they can enter the Private Key on HistoryTag.com and claim the item as theirs. For every item a person has claimed, they can specify a unique hashtag for it and if they post a tweet using that hashtag, or post a photo on Flickr tagged with it, those tweets or pictures appear on the item’s page.

Over time this will build into a history of the item.

If the original owner passes the item on, or sells it, the new owner can claim it as theirs and continue telling the story.

Why Is this a good idea?

Hippy answer
The best way to make the world a better place is to pay more attention to it. To notice more.

And one thing we can do is to pay more attention to the things we make, buy and own.

HistoryTag is designed to make that easy for the manufacturers and owners of all sorts of things.

Not just because it’s responsible but because it’s interesting.

Business answer
We have to make things with more value and make that value more tangible. It’s not enough to just say that our products are hand-crafted in unique locations by deeply caring artisans – we have to prove that it’s true. Let people see behind the scenes.

And, if we give people unique connections to products – deeper than just ownership – they’ll live with them longer and value them more.

Personal answer
I want to know more about the products I buy. But I don’t want to read endless impact statements and environmental reports and I can no longer just rely on how a brand ‘feels’ – marketing people have gotten too good at faking authenticity. So I’d like to see behind the scenes a little bit. See where and how the thing was made. Who made it. Not just generally, but my specific thing.

And I’d like to tell that story too. I’m using digital tools to document my life, if it was easy to do that with some of my prized possessions that’d be nice too. Maybe it’ll stop me wasting money on something new sooner than I need to, and maybe it’ll help me prove the value of my thing if I ever want to resell it.

#YearbookOne     #Denim

http://click-to-read-mo.re/p/8hac/52920f23

Taking applications for next weeks free website makeover clinic, now…http://turnaroundtuesday.org/apply/http://click-to-read-mo.re/p/8gda/52920f23

Taking applications for next weeks free website makeover clinic, now…
http://turnaroundtuesday.org/apply/

http://click-to-read-mo.re/p/8gda/52920f23

“Security is mostly a superstition. It does not exist in nature, 
nor do the children of men as a whole experience it. Avoiding 
danger is no safer in the long run than outright exposure. Life 
is either a daring adventure, or nothing.” 
 
- Helen Keller

http://click-to-read-mo.re/p/8fBp/52920f23