Welcome to another installment of the Business Moguls Weekly. Your weekly roundup of the best articles from around the web dealing with business, marketing, and technology for companies who operate online. This week we have a first for Business Moguls Weekly; a podcast makes the list.
But before we get to the list, I would like to highlight something +Paul Montreal is doing at Subvert Magazine. He is currently allowing willing participants to submit their website to be reviewed by Subvert for free. This is an outstanding service, and from what I can tell the tips and suggestions he offers up are spot on. If you are interested and would like to check out their previous website reviews, hop over to Subvert Magazine and check them out.
Okay, up first is an article from CMS Wire.
The Digital Marketing Disconnect
In the article Matt Mullen really dissects the recent rave by companies to understand their customer’s wants and needs in real-time, and act on those desires with minimal manual action. It is every marketer’s dream. But he warns that the technology and implementation of such a system is not as cheap or as simple as it sounds.
When it comes to writing website content, don’t be a Sheldon.
In this article +Rebecca Gill of Web Savvy Marketing addresses an age-old problem for a lot of small businesses. Most SMB’s are not business people per se; they are inventors and thinkers, who built a company around their idea or invention. And sadly they do not realize that simply highlighting why their product or service is so awesome doesn’t work in the real world.
It is a funny article, which compares company experts to my favorite TV show personality, Sheldon on the Big Bang Theory.
Rethinking what it means to sell.
That’s right, folks. Smack dab in the middle of my list is probably the best article of the week. In “Rethinking what it means to sell,” +Lulu Cheng addresses the problem businesspeople have with the term “Sales.”
People have started to see it as a negative term, but in fact with a little understand, we can view sales for what it really is; Problem solving. I have built my company around this idea of solving problems. If you read anything about sales and marketing, you will learn that it is the art of matching customer needs and wants with your product or service. When you make that connection for the customer, you are no longer selling, you are problem solving. They will often thank you with a purchase.
How to get want you want just by asking.
I should first say; if this is the first time you have heard of +David Amerland , you need to seek out his work. Within the Digital world he is know as Mr. Semantic Search. But spend a little time listening and reading his works, and you will quickly realize that he is a man of deep reflection and thought. A man whose work has the potential to change the way many people do business.
I this article he addresses something that I am always telling clients; nobody is going to take any action unless you ask them. But as people and businesses we are often afraid to ask. Primarily because we fear rejection, which happens to be one of this four “human trigger” to potentially being successful with your plea.
How 5 Companies built their client bases.
When building marketplaces and audiences it can be hard to figure out where to start. As Anand Srinivasan says, “it is the proverbial chicken before the egg” question. In this article he outlines how a number of successful people solved this question in their businesses.
I find this topic also important for those trying to create a media asset; do you build the audience or the content first?
Entreleadership Podcast: How to Get it Done with David Allen.
This podcast blew my mind. At first you would think it is a talk about how to beat procrastination and achieve success. But it is not. It is about creating systems that clear your mind, so that you can actually brainstorm creative solution to problems. Until your mind is clear, you will not be as successful at having great ideas.
If you are struggling to find a work/life balance.
If you feel there are not enough hours in the day.
Then you need to listen to this podcast. While listening I kept thinking, “this makes perfect sense.” I think you will agree.
There you have it my fellow Business Moguls. And with that I say “until next week.”